Monday, April 13, 2009

Explaining Salesforce.com to the CEO: Top 5 Misconceptions and this applies to any solution in the SaaS world

When you're ready to revamp CRM and need to explain "why Salesforce.com" to the CEO, you must be aware of myths and preconceived notions already in place. Watch out for these big 5 items that could trip you up. The misconceptions that the article lists are as follows:Misconception 1: Buy the software, and sales results improve in a few weeks.Misconception 2: Salesforce.com usage can be simply mandated.Misconception 3: Salesforce.com is a glorified contact manager, with lots of metrics to help executives monitor sales reps.Misconception 4: SaaS CRM's initial lower costs ahould sell you.Misconception 5: The best way to deploy Salesforce.com is "big bang" style.When you read this, I am sure you would agree on all these points.

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