Steve Mann is helping SAP chart its online marketing and customer-engagement strategy. So just what is his job, what is SAP's social-media strategy and what have they learned so far? According to the article in CIO.com, Steve Mann is SAP's global vice president of marketing. He is an active blogger, he is using Linkedin.com, Twitter, Social Media Collective extensively and the main thing that Steve is trying to get through is to make sure SAP listens to its clients and his blogs also provides a mean to interact with SAP clients.
I was meeting a marketing executive during my trip back from India a couple of days ago. This executive is from the more traditional space and we had a very, very interesting discussion of how the new generation of users will expect companies to interact in a new manner. Gone are the days of paid "PR" where PR agencies assume that people will listen to the crap that they are trying to funnel to us as consumers. If one is not exposing him or herself, consumers will go to the ones that will. I am very excited to see that the old fashioned media is understanding that social-networking in different forms will be the future. I also believe in micro social-networking sites will be the way people want to interact in the future.
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