Microsoft Buys Navic to Add TV Ads to Web Campaigns

June 18 (Bloomberg) -- Microsoft Corp., the third-largest seller of Internet ad space in the U.S., will add television spots to its advertising system by acquiring Navic Networks, stepping up competition with market leader Google Inc. This move takes Microsoft to a new area and Microsoft will get clients such as Wal-Mart Stores, Nissan Motor Co and Allstate as its clients in the television commercials domain. It is fascinating to see how the competition changes the landscape of our daily lives. It is good for everybody.